Demand
The 1.4% Oil
Olive oil is barely visible in the world's vegetable-oil supply. That is precisely why its growth potential is so easily misunderstood. The world is producing close to 238 million…
Aug 24, 2026 · 13 min read
Demand
Consumption trends, buying behaviour and where olive oil demand is heading.
Latest
Demand
Did High Olive Oil Prices Permanently Change Consumer Behaviour?
Spanish household data show how quickly olive oil demand returned when prices fell, and why EVOO and the middle of the market emerged from the crisis differently.
Aug 13, 2026 · 8 min read
Demand
Why China Still Hasn't Become a Major Olive Oil Market
China has 1.4 billion people and buys about 53,000 tonnes of olive oil a year. Why the biggest theoretical market has not materialised, and what could change it.
Aug 10, 2026 · 4 min read
Demand
Where Will the Next 500,000 Tonnes of Olive Oil Demand Come From?
Global olive oil consumption is nearing 3.25 million tonnes. Where the next 500,000 tonnes of demand will come from, and why population is a poor guide.
Aug 9, 2026 · 9 min read
Demand
What Olive Oil Can Learn From Wine
Wine turned regions, varieties and vintages into a €39bn premium market. What olive oil can learn about origin, harvest dates and routes to market.
Aug 6, 2026 · 9 min read
Demand
Spanish Bottled Olive Oil Sales Weaken in the Second Quarter
Spanish bottled olive oil sales lost momentum in the second quarter of 2026, with volumes falling across all the main categories tracked by ANIERAC, the country's association of…
Jul 28, 2026 · 2 min read